Privacy Policy for Customers of Flower Delivery Bayswater

Introduction

This Privacy Policy outlines how Flower Delivery Bayswater collects, uses, stores, and protects your personal information when you place an order from Bayswater and the surrounding districts. We are fully committed to complying with the UK General Data Protection Regulation (GDPR) and ensuring your data privacy is respected. This policy applies to all customers interacting with us for flower delivery services in our covered areas.

Personal Data We Collect

When you place an order with Flower Delivery Bayswater, we collect the following categories of personal information:

• Contact Details: Name, address, phone number, and (if provided) email address for both the sender and recipient.
• Order Information: Details about your flower order, special requests, delivery instructions, and payment preferences.
• Payment Information: Limited payment details such as transaction amount and type of payment. All sensitive payment data is processed securely by regulated third-party payment processors; we do not store your card details ourselves.
• Communication Records: Records of correspondence with you, such as confirmation emails, delivery updates, or customer service inquiries.
• Website Usage Data: Information about your usage of our website, such as IP address, cookies, and device data, to improve functionality and for analytics.

Lawful Basis for Processing Your Data

We process your personal data according to the following lawful bases outlined in the GDPR:

• Contractual Necessity: To fulfill your order and deliver products and services as requested.
• Legal Requirement: To comply with legal obligations, such as anti-fraud checks or record keeping required by law.
• Legitimate Interests: To improve our services, handle customer queries, and maintain records of transactions, provided these interests are not outweighed by your data protection rights.
• Consent: Where required, we may ask for your consent, such as when subscribing you to our newsletter. You can withdraw consent at any time.

Data Retention

We will store your personal data only for as long as is necessary for the purposes stated in this policy. Typically, we retain:

• Order details and customer records for up to 7 years to comply with tax and financial regulations.
• Communication records for up to 3 years after the last correspondence, to monitor customer service and resolve current or future queries.
• Newsletter and marketing preferences are stored until you unsubscribe or withdraw consent.
• Website analytics and cookies data are retained according to our cookies policy and industry standards, usually for up to 2 years.

Once the retention periods expire, your data will be securely deleted or anonymised.

Data Processors and Third Parties

In order to provide our services, we may need to share your information with trusted third-party processors. We ensure all such partners are GDPR-compliant and only process your data as instructed by us. These include:

• Payment Processors: For secure card and online payments.
• Delivery Partners: To deliver your flowers to the recipient’s address.
• IT Service Providers: Who assist in the operation and maintenance of our website and customer management systems.
• Professional Advisors: Such as accountants or auditors, when required by law.

We do not sell or freely share your personal data with third parties for their own marketing purposes.

Your Data Protection Rights

Under the GDPR, you have several rights regarding your personal information. These include:

• The right to access: You can request a copy of the personal data we hold about you.
• The right to rectification: You can ask us to correct inaccurate or incomplete data.
• The right to erasure: In certain cases, you can request your data to be deleted.
• The right to restrict processing: You may ask us to suspend the processing of your data.
• The right to data portability: You can request a copy of your data in a commonly used format for use elsewhere.
• The right to object: You can object to our processing of your data based on legitimate interests or for direct marketing purposes.
• The right to withdraw consent: Where you have given us consent, you can withdraw it at any time.

If you wish to exercise any of your GDPR rights, please get in touch using our contact form or written correspondence. We will respond to all valid requests within one month and in accordance with GDPR requirements.

How We Secure Your Personal Data

Your information is protected using technical and organisational measures appropriate to the risks involved. This includes secure servers, encrypted payment processes, restricted access, and regular staff training on data protection best practice.

Any third parties we work with are also required to implement suitable security to keep your data safe.

Children's Privacy

Our flower delivery services are not intended for use by children under 16 years of age. We do not knowingly collect or process data from minors without consent from a parent or guardian.

Policy Updates

We review and update this Privacy Policy from time to time to ensure compliance with legal requirements and best practice. Any changes will be published on our website. Please check this page regularly if you place repeat orders or use our services on an ongoing basis.

Contact and Complaints

If you have any questions about this Privacy Policy or your data rights, please contact us via our website's contact form or by post. If you are not satisfied with our response, you also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO).

Thank you for trusting Flower Delivery Bayswater. We are dedicated to safeguarding your privacy while delivering beautiful bouquets and exemplary service.